Advertisement within a beauty magazine with advertorial about the campaign.
Magazine Publication Campaign
Campaign Posters
Campaign posters set in an urban environment.
Out Of Home Advertising
The OOH awareness campaign is made simple, it is to evoke curiosity, using the tagline from the viral campaign and to push #brandsunfiltered. Changing people’s habits is complex but starting the conversation on the topic and promoting a positive message is a starter for 10.
Similar to the hoarding design, this bus shelter billboard poster advert is
re-formatted to size with the addition of ‘Brands react to consumer behaviour, let’s talk on social media’.
The OOH awareness campaign continues on bus space adverts taking the campaign from digital media to the streets.
Email Campaign
Email Split Test A
The hero image is spelling out what the image is, and making a point. With the tagline ‘Be beyond comparison’ I am trying to get across – don’t compare yourself to high gloss models.
With the tagline ‘Be beyond comparison’ getting across the message don’t compare yourself to others on social. As email A, email B details what consumers want to see more of and tries to encourage communication on the subject on social media.
Email Split Test B
The hero image and title ‘Focus on you!’ works alongside the hero image on the left showing a girl on her phone comparing herself on social media, with a girl on the right happy and focussing at you, the audience.
Social Media Campaign
Social media campaign using story dimensions (aspect ratio of 9:16) for Instagram and Facebook. This has been designed in Adobe Illustrator, Photoshop and After Effects.
Concept 1
Social media campaign using story dimensions (aspect ratio of 9:16) for Instagram and Facebook. This has been designed in Adobe Illustrator, Photoshop and After Effects.
These three concepts shown here, follow the same theme as concept 1, an animated story rolled out in sequence over a sustained period.