Email Campaign

Email Split Test A

The hero image is spelling out what the image is, and making a point. With the tagline ‘Be beyond comparison’ I am trying to get across – don’t compare yourself to high gloss models.

With the tagline ‘Be beyond comparison’ getting across the message don’t compare yourself to others on social. As email A, email B details what consumers want to see more of and tries to encourage communication on the subject on social media.

Email Split Test B

The hero image and title ‘Focus on you!’ works alongside the hero image on the left showing a girl on her phone comparing herself on social media, with a girl on the right happy and focussing at you, the audience.

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