Email Split Test A
The hero image is spelling out what the image is, and making a point. With the tagline ‘Be beyond comparison’ I am trying to get across – don’t compare yourself to high gloss models.
With the tagline ‘Be beyond comparison’ getting across the message don’t compare yourself to others on social. As email A, email B details what consumers want to see more of and tries to encourage communication on the subject on social media.
Email Split Test B
The hero image and title ‘Focus on you!’ works alongside the hero image on the left showing a girl on her phone comparing herself on social media, with a girl on the right happy and focussing at you, the audience.