The OOH awareness campaign is made simple, it is to evoke curiosity, using the tagline from the viral campaign and to push #brandsunfiltered. Changing people’s habits is complex but starting the conversation on the topic and promoting a positive message is a starter for 10.
Similar to the hoarding design, this bus shelter billboard poster advert is
re-formatted to size with the addition of ‘Brands react to consumer behaviour, let’s talk on social media’.
The OOH awareness campaign continues on bus space adverts taking the campaign from digital media to the streets.