This website has been created to form a part of my MA Graphic Design final major project proposal. Looking at social media, web and other media channels that influence appearance and mental health and well-being, resulting in ‘compare and despair’ syndrome. This is for a good-cause campaign which will unpick how culture and community support young consumers and bring new insights for the beauty industry to support a positive change.
The theme of my campaign is ‘Be beyond comparison’ and to get industry and young consumers talking #brandsunfiltered.